Lexi is focused on metrics-based, customer-
centric marketing with a passion for problem solving. She has created
strategies for businesses ranging from
biotechnology to kung-fu studios. As a
writer, creative strategist, and
communications expert, she focuses on
understanding people and helping match
products or services that will better their
lives. As a consultant, she knows how
to implement digitally, technically, and
visually. She effectively communicates
effectively with any team and creates
cohesive strategies that play on the
strengths of any team. When she's not working, you can find her drawing, snowboarding or hiking in the mountains, or doing yoga. She has an MBA Certification from Pepperdine University which has supported her three dimensional approach to marketing.
Amanda Charney, Content Strategist
Born and raised in Hermosa Beach, Amanda is a true Californian. Upon graduating from the University of Southern California, she began working as a consultant helping small businesses establish and grow their online presence. Her writing has been featured on websites such as TheatreMania. One of Amanda’s favorite parts about writing is having the opportunity to submerge herself fully into a new topic. In addition to consulting, Amanda is a professional actress and singer. She relates writing content to learning a new character, both requiring immersion, empathy and focus. When she’s not at High Tide, you can find her baking, hiking around Southern California, rock climbing, and doting on her cat.
